Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Comparison Between Egyptian and Mesopotamian Religions and Beliefs!

The religious beliefs of the ancient Egyptians were the dominating influence in the development of their culture. The Egyptian faith was based on a collection of ancient myths, nature worship, and innumerable deities. Sumerian lives were spent serving the gods in the form of man-made statues. There was no organized set of gods; each city-state had its own patrons, temples, and priest-kings. The Sumerians were probably the first to write down their beliefs, which were the inspiration for much of later Mesopotamian mythology, religion, and astrology. Sumerians believed that the universe consisted of a flat disk enclosed by a tin dome. While the Mesopotamian’s didn’t have anything quit to scale with the pyramids, they did use and build ziggurats for religious purposes.

Both civilizations were centered on religion. Egypt believed in many gods. The gods Mesopotamia believed in tended to be absolute rulers to whom the people owed total devotion. In both civilizations religious leaders were given very high status and held in high regard. Mesopotamia and Ancient Egypt are two religions that believed in monotheism. Both Egypt and Mesopotamia were polytheistic, that is, they believed their worlds were ruled by more than one god. Both civilizations believed that the gods created them. Both cultures also believed that they themselves were created for the purpose of serving their gods. Both worshipers took their names from the numerous gods and the cults that honored the deities, and priests in both religions were no special clothes, and made daily offering in the temples and held annual festivals open to public.

Mesopotamian religion saw humans as the servants of the gods, who had to be appeased for protection. Egyptians believed that the gods created all humans but were also controlled by the principle of maat, or order. Unlike followers of Mesopotamian religion, the Egyptians had a strong belief in the afterlife, which they expressed by building elaborate tombs such as the pyramids. The Sumerian afterlife involved a descent into a gloomy netherworld to spend eternity in a wretched existence as a Gidim (ghost). Egyptians believed that their gods had created Egypt as a sort of refuge of good and order in a world filled with chaos and disorder. The major god for much of Mesopotamia was the sky god Enlil; later th e worship of Enlil was replaced by the worship of the Babylonian god Marduk. For Egyptians, Amen-Ra was the most powerful deity, chief of the pantheon. Statues of winged bulls were a protective symbol related to the god Sin Mesopotamia, while the ankh, a kind of cross with a loop at the top, was a prominent representation of life in ancient Egypt. The Enuma Elish tells the Mesopotamian story of creation and explains how Marduk became the chief of the gods. The Egyptian Book of the Dead was a guide for the dead, setting out magic spells and charms to be used to pass judgment in the afterlife. Ancient Nippur was the site of the chief temple to Enlil, while Babylon was the location of Marduk’s sanctuary. Thebes and the temple complex of Karnak were home to the worship of Amen- Ra. In the modern world the remains of these early religions can be seen in Egypt’s pyramids, tombs for the pharaohs, and in Mesopotamia’s ziggurats, temples to the gods. The New Year’s Festival was a major event in Mesopotamian religion, while Egypt’s most important festival was Opet. Because Egypt was the “gift of the Nile” and generally prosperous and harmonious, Egyptian gods tended to reflect a positive religion with an emphasis on a positive afterlife. In contrast, Mesopotamian religion was bleak and gloomy. Ancient Mesopotamian prayers demonstrate the lack of relationships with gods and goddesses who viewed humans with suspicion and frequently sent calamities to remind everyone of their humanity. Such was the message found in the Gilgamesh Epic.

Although the religions of both civilizations shared many similarities, the differences were vast. The most notable ones are the importance and belief of afterlife and the relationship between Gods. Because of these differences, we believe, the civilizations were different because in early times, civilizations revolved around their beliefs and values but unfortunately, there was an end to these great civilizations.

An Introduction to Affiliate Marketing For Beginners

As the global economic situation continues to deteriorate, more and more people are beginning to look to the internet, seeking a way to make themselves a little extra income. There are many possible ways to make money on-line; arguably the most established form is through affiliate marketing.

Most people wrongly assume that affiliate marketing is a new buzz phrases cooked up by internet users, which is entirely incorrect. Affiliate marketing has been around for a long time, anyone who is familiar with the concept of commissioned based sales will already understand what affiliate marketing is all about.

o Definition of affiliate marketing – Quite simply, affiliate marketing deals with the promotion of a third party product, in exchange for a percentage of the proceeds from any successful sales. In the past these sales would have been tracked on paper, the internet changed all that. Modern affiliate marketers have very little involvement in the allocation and payment of contracts, as everything is now automated. Instead they are free to spend their time on the actual marketing of the affiliate products.

o Choosing a program – The most common way that an internet marketer will attempt to generate an income stream through affiliate marketing is very straightforward. They will sign up with one of the major affiliate product networks, the most prominent being ClickBank. Once they have an account set up they will try to find suitable products that they can market, from within the affiliate network. Once they have located a product that they feel would be successful, they will begin the marketing process.

o Marketing process -The marketing process can consist of either paid forms of advertising such as PPC (Pay Per Click), or it can consist of free forms of advertising, such as writing articles and publishing them to large article directories. The article contains a tracking link to an affiliate product, anyone reading the article may be likely to click on the link, and hopefully make a purchase.

o Website created – Quite often the affiliate marketer will actually create and operate a website, which will be used to attract visitors. Upon the website the affiliate marketer will place advertisements and offers for a range of affiliate products. Once again, when a visitor clicks on a banner or a text link, and proceeds to purchase the product, the site owner will receive commission from the sale.

Overall, affiliate marketing is an exciting and challenging way to attempt to generate an on-line income.

Web Branding – Make A Name For Yourself

There really are three different levels of marketing significance when it comes to your online business.

There are three different levels of strategy that result in three different sets of results.

1) Advertising – This role is primarily designed to elicit short-term results on a specific campaign or site performance goal.

2) Search Engine Optimization (SEO) – This role is designed for long-term growth by getting search engines to recognize your site and view you as trustworthy and describing of a high ranking.

3) Web Branding – This role is also designed for long-term growth, but may have more to do with customer confidence in your product and less to do with driving new traffic to your site.

In web branding the idea is to develop a confidence in your product and or service.

Did you know it is possible to develop a strong web brand and find customers returning even if that means paying more with your site?

Why is this true?

If you develop sound web branding strategies a customer will have no problem returning to use your services or buy your product. Customers will pay the extra if for no other reason than they are confident you can and will deliver on your promises. These customers have seen your track record and they are satisfied you will do what you say you will do.

In times past there was greater brand loyalty for house cleaning products, food items, clothing and even vehicles. Branding of most products is becoming harder to do, but it's not impossible.

Web site owners who have taken the time to really understand the core of their business begin to gain a clear picture of how they can take the uniqueness of the business and leverage that special something into a means of branding their company online.

This is important because there are businesses that stop at advertising. Other businesses will add an impressive array of SEO strategies that will eventually get them noticed. While both of these are important strategies the miss the mark in defining the difference between online businesses that sells a product and THE online source for a product or service.

The end goal is to have customers view you as the only reputable seller of whatever product you specialize in.

There are many too many businesses that are content to simply sell a product without ever really making a name for themselves.

Is not it time you started taking steps to make a name for yourself?